On the mainland to create a brand

Commercial Times [Xie Ai bamboo the ¨u Shanghai reports] Close to the mainland's food culture, Wang Group on Haixi Ti Restaurant Management Co., Ltd. Deputy General Manager of Anglo-American Wai yesterday (Nov 29) pointed out that this year and in 2016, the king of product plan every year new creators build an ad for the mainland market The new brand this year to launch high-end kaiseki. Wang product of multi-brand strategy, not only can reduce the risk, will also expand the market coverage. Wang Group will be on sale in Taiwan on March 6, the deputy general manager of Anglo-American Hui said in an interview, since the king of goods into the mainland in 2003, so far have opened 44 stores last year, revenue of $ 1.91 billion NT, 45.8% growth this year plans to open 15 stores, including stores in Shanghai have been selected in the two flagship department store, one of the Super Brand Mall. The rest of the shop in Hefei, Tianjin, Qingdao, Shenzhen and Harbin in the decoration. Wang goods is very important in the development of the continent, from the original Anglo-American venture with Dai Shengyi benefits, Mr. Wang Group Vice Chairman Chen Zhenghui responsible for sale in Taiwan Stock Exchange requires holding mainland of Taiwan's Wang Pin Wang products at a reasonable reflect the Group's profit, therefore, now king of products holds a 51% stake in mainland Wang goods (original continent Wang Pin Wang Pin of Taiwan 's largest shareholder investment, but the companies are separate legal entity). Echoes the enthusiasm of investors, Wang Pin seekers minds of the preferred companies in mainland China, even Peking University and Tsinghua University, students come to apply, the king of product management has reached a high level. Admitted this year, a group of 40 Shoppes, director, many graduates from Peking University, Tsinghua University and other top universities. Wang goods training system quite well known in the same industry, often with industry groups to visit; a serving or former employees of the goods Wang objects the same industry, poaching, and many open three or four times the price, open Mercedes Benz cars Qiucai. Wang Pin senior managers training course lecturer, said Wang Yi Ting, Wang Group Regional Manager, the king of products with the same period came many of them to lure them away or go into business, but he believes in just like their own business is no different from that involved in many business decision-making, The only difference is just not pay. She also said that word of mouth is the only way to survive catering Road, publicity and speculation are not important. Continent is a vast territory, food culture around the brand to break into the market of any one region, it will take time, but word of mouth as possible, the faster success. Anglo-American Hui said: Peking Man is more conservative, if the shop did not down a year later, they will come in to try.&###########################